 |
| https://pixabay.com/en/book-fair-fair-human-leipzig-event-678260/ |
Those who have ever
undertaken, or have been part of the arduous task of starting a new business
will understand better than most – just how complicated it can be. There are an
endless number of tasks that need or could be done in preparation.
I’ve recently had
the unique experience of watching an ex-colleague go through the trials and
tribulations of starting his own business. Funnily enough, one of his most
challenging hurdles didn’t even revolve around the day to day business operations or 'work'. For someone so
collected throughout his career, I was astonished that the task that posed the
greatest challenge to him was actually planning his first corporate event.
He called on me for
help and together we put together our top three considerations for planning a
corporate event.
1.
Venue
The
first requirement to is find the right venue for the event, which sounds like a
straight forward requirement but there are several factors to consider such as quality,
location and cost.
Reputation
and aesthetics are paramount in reflecting what image you wish your brand to
reflect. Finding a venue that people have always wanted to visit, or a venue renowned for being exclusive will instantly
create interest in the event.
Not
only will you want the venue itself to be desirable, but the physical location
must also be accessible. How easy will it be able to get to the venue? Is there
public transport available and nearby?
Lastly,
cost cannot be forgotten. Find the balance between quality, location and
putting your business into financial difficulties from the off.
2.
Catering
While
the venue and location will entice the guests to come, giving them an
appropriate gourmet experience will get them talking.
Nowadays
it is an expectation that food will be served at corporate events regardless if
it’s a breakfast event or a full blown formal dinner. Most venues will have
their own catering agreements in place and this can be a good choice as they
will be experienced in the intricacies of the venue.
Yet
it is crucial to get the right food to compliment both your brand and venue. Explore
every option available while corporate event planning to
get a specialised catering company that will be able to create a bespoke food
and drinks menu for your event.
And
that is the point, to get people talking. Guests will use the food as an
icebreaker in conversations at event, as well as to sing the praises of the
event long after it is over.
3.
X-Factor
As
highlighted previously it is important to work within your financial
constraints, but it is vital to keep some investment aside, that will allow you
to focus one element of the event that is really going to give it the
‘x-factor’.
You
may choose to decide that factor is the venue or the catering we previously
discussed, but the most regularly deployed tactic to achieve ‘x-factor’ is to
hire spectacular entertainment. Bringing in an individual or group with
exceptional skills, that suits the theme of your event, is a sure way to
impress guests that get them talking.
In
recent times this has evolved into making use of modern technology.
This could be done by investing in a cinematic video or an interactive visual
event to create an impact and leave a lasting memory.
Even
at a child’s birthday party, providing a gift at the close of the event is also
a nice way to thank your guests for attending. This should be replicated and it
could be a matter of a simple discount code, free product or maybe even a cool
piece of kit relevant to your brand.
Go Time.
Regardless of the individual choices made for the event, the aim should remain the same,
leave the guests with a great experience that will keep your company at the top
of their mind.
Hosting
events for a new business or product will never be an easy task, however they
will remain vital in creating intrigue and providing a grounding for the
business to succeed.
Comments
Post a Comment