Interior design plays
a huge part in determining our moods and can be utilised by businesses where
the psychology of customers is influential in their purchasing behaviour. The
interior design of a restaurant is especially important because, if done well,
you can control your clientele’s eating habits with it. This may sound like
something out of George Orwell’s 1984, but think about it. The sofas in your
favourite café are irresistibly comfortable so you sit there with your friends
for hours ordering multiple drinks. This is by no means a coincidence.
Similarly, the chairs in McDonalds are quite uncomfortable so that when you’ve
finished your meal you leave and make room for the hordes of other customers
queuing.
Restaurants would be
foolish not to jump at the chance to shape their customer’s frame of mind when
it comes to what they want to eat, and how they want to eat it. So here are
some important things to consider when it comes to furnishing your restaurant:
Vintage Interiors Can Offer A Unique
Individualism
Firstly, before you go
buying in bulk from your local IKEA, you need to have an overall plan for the look
and feel of your restaurant. You can employ someone to do this or you can try
it yourself. Whether you are looking for a cosy atmosphere with personal charm or
an individual and quirky interior that customers remember, sourcing unique
vintage furniture pieces is a great way to achieve both. Although it may take
longer to find and source which items are suitable, you can ensure that your
restaurant’s interior is tailored entirely to your tastes and cannot be found
anywhere else.
Remember however,
furniture within a restaurant or bar must be durable and of high-quality so
that it lasts day-in day-out. Ordinary high street furniture will simply not
suffice within the hospitality industry. Not only will it serve to make your
restaurant seem cheap, these furniture pieces have not been made for such heavy
use and therefore will break more quickly, costing you money and hassle to
replace them. Sourcing specialist vintage industrial furniture for restaurants is a good idea here to ensure that no tables
break while your customers are drinking from them while still creating an attractive
interior.
Pick Your Art For Your Audience, Not
Yourself
When deciding upon the
interior display, again, think about the overall theme of your restaurant. If
you are looking for a sophisticated, luxurious feel then I would steer away
from bold and bright shapes and patterns because, chances are, the customers
you are wishing to attract will not be a fan of these. Instead, choose high-quality
pieces of art, or decorative pieces, which compliment other interior features
rather than just your favourite piece. Alternatively, if your clientele is more
family and child-based, using attention grabbing colours, textures and patterns
will instantly grab young children’s attention and look like a great option for
their parents.
It’s All In The Finish
Although small
finishes such as cutlery, napkins and glasses can easily be overlooked, these
can be essential in completing a customer’s experience. Most people dine out at
a restaurant for a reason; whether this is because they cannot be bothered to
cook, they are going on a date, or they quickly need to grab a bite to eat on
their way to something. These reasons
determine where a person will choose to eat and therefore you need to cater to
your particular clientele accordingly. Therefore, higher end restaurants will
need to make sure that their cutlery and glassware is of the highest standard so that customers
feel that they are being treated with luxury.
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